Episode 11
Setting Realistic Goals and Expectations for Your Launch

Listen on: Apple Podcasts, Spotify, and Stitcher.

Do you struggle with setting realistic goals and expectations for your upcoming launch? In today’s episode, we tackle the crucial topic of setting realistic goals and expectations for your launch.

I discuss the common pitfalls of first-time launchers, often stemming from unrealistic expectations set by industry gurus. Revenue is important, but it’s also necessary to look beyond just revenue and focus on other important factors such as your launch level, audience size, and engagement in order to set the right goals for your business. 

By aligning revenue goals with audience metrics, tracking key performance indicators, and focusing on email list growth and visibility, you can enhance your launch success.

In this episode I cover:

  • Determining your launch level
  • The importance of tracking metrics and making data-driven decisions
  • Email list growth and visibility as essential part of a successful launch
  • How a debrief can set you up for an even more successful next launch

 

Resources:

Those with successful launches know that tracking the right numbers are key to maximizing a launch and an opportunity to adjust things quickly in ways that can help you create more success during your current launch. Grab the launch metrics guide here: https://www.mckenzieglenetske.com/launch-metrics-guide/

If you want to chat more, I’d love to connect with you on Instagram! @mckenzieglenetske

Episode 10
5 Actionable Strategies to Maximize Your Next Launch

Listen on: Apple Podcasts, Spotify, and Stitcher.

Are you seeing a slump in your launch numbers? Or maybe you’re getting ready for your first launch and want to know what’s working now? In this episode of The Launch Scene, I discuss the 5 essential strategies that I’m seeing now in successful launches. From personal outreach to the power of paid workshops, discover how to boost visibility, engage with your audience, and leverage data for better results.

In this episode, I cover:

  • The evolving landscape of launches
  • Personal outreach for connections
  • The power of pre-launch visibility
  • Leveraging data for better decisions

Resources:

Those with successful launches know that tracking the right numbers are key to maximizing a launch and an opportunity to adjust things quickly in ways that can help you create more success during your current launch. Grab the launch metrics guide here: https://www.mckenzieglenetske.com/launch-metrics-guide/

If you want to chat more, I’d love to connect with you on Instagram! @mckenzieglenetske

Episode 9
Build Your Podcast's Visibility: Repurposing Content for Growth

Listen on: Apple Podcasts, Spotify, and Stitcher.

In this episode of The Visibility Effect podcast, I discuss the power of repurposing your podcast content to attract more listeners and convert them into leads. I dive deep into boosting podcast visibility, how to leverage various platforms and strategies for audience growth. 

In this episode I discuss:

  • The importance of a visibility audit
  • Maximizing visibility on YouTube
  • Leveraging social media platforms
  • Engaging guests to boost visibility
  • Repurposing content and driving traffic

If you want to chat more, I’d love to connect with you on Instagram! @mckenzieglenetske

Want to learn how to convert listeners into leads? Grab the framework here: https://www.mckenzieglenetske.com/l2l-framework

Subscribe and join me for The Launch Scene Podcast each week!

Episode 8
Leveraging YouTube for Podcast Discoverability

Listen on: Apple Podcasts, Spotify, and Stitcher.

Have you been considering adding YouTube to your podcast strategy, but the thought of video is holding you back? In this episode of the Launch Scene podcast, I dive into the benefits of incorporating YouTube into your podcasting strategy. With YouTube becoming even more important for discoverability and audience growth, I cover how to get started and create a YouTube channel for your podcast in a way that feels good for you. 

I discuss YouTube’s algorithm, the importance of engaging your audience, and how to use tools like vidIQ and TubeBuddy to track metrics and optimize your content.

While there has been a shift towards watching the video while listening, there is still a significant portion of the audience that prefers audio-only consumption. Understanding how your audience consumes podcasts on YouTube is crucial for tailoring your content and optimizing your strategy. 

In this episode, I cover:

  • YouTube as a search engine and discoverability
  • How people consume podcasts on YouTube
  • Getting started with YouTube for your podcast

Join me in my FREE workshop Audience Attraction Formula to learn the simple system to increase discoverability and grow your podcast audience with YT even if you don’t use video. Sign up here.

Episode 7
Podcasting Tools to Automate and Increase Productivity

Listen on: Apple Podcasts, Spotify, and Stitcher.

In this episode I share some of my favorite tools for podcasting and business. I believe in keeping things simple and utilizing automation to save time and maintain consistency. I dive into each of the tools that I use in my business and recommend for my clients.

Topics covered in this episode:

  • The importance of a project management tool for organization and collaboration
  • How to help automate guest management
  • How AI tools be effectively incorporated into podcasting

Recommended Tools In This Episode:

Castmagic: https://get.castmagic.io/icwtybsyjq92

Buzzsprout: https://www.buzzsprout.com/?referrer_id=2228894

If you want to chat more, I’d love to connect with you on Instagram! @mckenzieglenetske

Want to learn how to convert listeners into leads? Grab the framework here: https://www.mckenzieglenetske.com/l2l-framework

If you’re ready to level up your podcast and become more visible, then you’re in the right place. Each week I’ll be diving into strategies to increase your visibility, attract leads, grow your email list, and ultimately generate more revenue for your courses, memberships, and group coaching programs through podcasting. 

Subscribe and join me for The Launch Scene Podcast each week!

Some links mentioned are affiliate links. This helps to support this podcast at no additional charge to you.

Episode 6
Leveraging the Power of a Pre-Launch Private Podcast Funnel

Listen on: Apple Podcasts, Spotify, and Stitcher.

Do you have a strategy in place for growing your list and  nurturing your audience during your upcoming pre-launch? In the episode, I discuss the value of a private podcast in building relationships with your audience during the pre-launch phase to warm up and nurture the audience before the official launch.

A  pre-launch runway is a crucial part of a successful launch, as it helps to grow your audience, warm up cold traffic, and engage existing followers. Using a private podcast in your strategy allows you to connect on a deeper level, provide valuable content, and create urgency.

In this episode, I cover:

  • Creating effective pre-launch content
  • Advantages of using private podcasts over traditional methods such as PDFs
  • How a private podcast can grow, nurture, and prepare an audience for your launch

If you want to chat more, I’d love to connect with you on Instagram! @mckenzieglenetske

Want to learn how to convert listeners into leads? Grab the framework here: https://www.mckenzieglenetske.com/l2l-framework

Subscribe and join me for The Launch Scene Podcast each week!

Episode 5
Podcast Guesting Series: Get noticed, get booked, and grow your audience

Listen on: Apple Podcasts, Spotify, and Stitcher.

If you’ve been trying to land guest spots, but aren’t making progress, this episode is for you! In the final episode in this 3 part podcast guesting series, we discuss the key elements for a standout one sheet, the importance of follow-ups, and how to convert listeners into leads. From choosing the perfect headshot to crafting interview questions, we dive into the details that matter when pitching yourself as a podcast guest.

We discuss the importance of a good first impression with details on crafting a compelling one sheet, focusing on the follow-up to secure guest spots, and converting podcast listeners into leads with effective preparation, a singular call to action, and careful tracking of traffic.

Topics covered in this episode:

  • Finding your cadence and getting creative in your outreach
  • Key Items to Include in a Profitable One Sheet
  • What hosts are looking for in potential guests

 

Resources:

Want to learn how to convert listeners into leads? Grab the framework here: https://www.mckenzieglenetske.com/l2l-framework

Episode 4 Podcast Guesting Series: Setting the Foundation for Success

Listen on: Apple Podcasts, Spotify, and Stitcher.

Want to be a sought-after podcast guest? In this episode, I dive into the strategy behind pitching, insights and tips on how to build a list of potential podcasts, how to craft an effective pitch, and increase the chances of getting booked as a guest. This episode is the second installment in a three-part series on how to get booked as a podcast guest. 

With the importance of building a strategic approach to pitching yourself as a podcast guest, quality trumps quantity, so focusing on choosing podcasts that align with your goals and target audience is key. Persistence and organization will create momentum and are important to converting pitch efforts into successful guest appearances.

Topics covered in this episode:

  • Where to find potential podcasts
  • Positioning yourself as an expert and communicating value to the host
  • Establishing a personalized pitch and communication

If you want to chat more, I’d love to connect with you on Instagram! @mckenzieglenetske

Want to learn how to convert listeners into leads? Grab the framework here: https://www.mckenzieglenetske.com/l2l-framework

Subscribe and join me for The Launch Scene Podcast each week!

Episode 3
Podcast Guesting Series: Setting the foundation for success

Listen on: Apple Podcasts, Spotify, and Stitcher.

Is podcast guesting right for you? In this first episode in the 3 part series on how to get booked as a podcast guest, I discuss if podcast guesting is right for you and how to set a strong foundation for success.

To maximize your success as a podcast guest, it’s crucial to have clear goals. Guesting can help increase brand awareness, attract and close clients, sell more courses, expand your online presence, and strengthen your authority through SEO.

In this episode, we cover:

  • Establishing clear goals so that you have a clear understanding of what you want to achieve
  • Choosing podcasts that align with your offerings to increase the likelihood of being booked by providing value to the host’s audience
  • How crafting compelling stories is important to leave a lasting impact on your listeners
  • Why a well-crafted One Sheet is invaluable for hosts so that you can showcase your expertise and what you bring to the table

 

Resources: 

If you want to chat more, I’d love to connect with you on Instagram! @mckenzieglenetske

Want to learn how to convert listeners into leads? Grab the framework here: https://www.mckenzieglenetske.com/l2l-framework

Episode 2
The 5 step framework to turn listeners into leads

Listen on: Apple Podcasts, Spotify, and Stitcher.

Ready to learn how to convert your podcast listeners into leads? Today, we’re diving into my 5 step framework for turning listeners into leads! In this episode, I share my exact framework I use with clients to generate traffic, engage listeners, and move them through the podcast funnel. 

In this episode, we cover:

  • How understanding your audience’s struggles, roadblocks, and pain points is essential for engagement and moving them through the customer journey
  • Why making data-driven decisions goes beyond subscribers and downloads
  • The importance of converting listeners into leads through a well-planned funnel strategy
  • How providing engaging valuable content through nurturing your audience establishes a better connection and builds trust

 

Resources:

If you want to chat more, I’d love to connect with you on Instagram! @mckenzieglenetske

Grab the Listeners to Leads Framework: https://www.mckenzieglenetske.com/l2l-framework

Start your FREE trial of ConvertKit: https://www.mckenzieglenetske.com/convertkit