Episode 8
Leveraging YouTube for Podcast Discoverability

Listen on: Apple Podcasts, Spotify, and Stitcher.

Have you been considering adding YouTube to your podcast strategy, but the thought of video is holding you back? In this episode of the Launch Scene podcast, I dive into the benefits of incorporating YouTube into your podcasting strategy. With YouTube becoming even more important for discoverability and audience growth, I cover how to get started and create a YouTube channel for your podcast in a way that feels good for you. 

I discuss YouTube’s algorithm, the importance of engaging your audience, and how to use tools like vidIQ and TubeBuddy to track metrics and optimize your content.

While there has been a shift towards watching the video while listening, there is still a significant portion of the audience that prefers audio-only consumption. Understanding how your audience consumes podcasts on YouTube is crucial for tailoring your content and optimizing your strategy. 

In this episode, I cover:

  • YouTube as a search engine and discoverability
  • How people consume podcasts on YouTube
  • Getting started with YouTube for your podcast

Join me in my FREE workshop Audience Attraction Formula to learn the simple system to increase discoverability and grow your podcast audience with YT even if you don’t use video. Sign up here.